Four bottles, four jobs, and the wrong one undoes an otherwise correct formula.

Formulating is a sequence, and the order is not negotiable.

The photograph is of somebody else's hair, after somebody else's colour history.

Not every lightening job needs bleach. The skill is knowing which ones do not.

Depth is easy to add. The trouble is that lifted hair has nothing underneath for it to sit on.

Every colour client is on a slow slide towards darker, flatter ends, and it is caused by us.

The appointment most salons run most weeks, and the one most likely to be done on autopilot.

The first appointment with a new colour client decides the next two years of them.